Red
CMYK 9 94 86 1
RGB 201 37 28
PANTONE Pantone 1795 C
HEX #C9251C
Brandbook
The law firm of the future, today
Everything you need to use the ECIJA brand correctly: colour, typography, photography and logo, all in one place.
ECIJA’s visual identity is built on a precise, understated and contemporary system that reflects both its legal authority and its innovative approach.
Colours
A list of corporate colours and their corresponding shades, to facilitate the use of the brand across all types of print and online media.
Dark grey
CMYK 89 77 55 77
RGB 16 16 16
PANTONE Pantone Black 6 C
HEX #101010
Grey
CMYK 64 53 46 19
RGB 87 87 87
PANTONE Pantone Cool Grey 10 C
HEX #575757
White
CMYK 0 0 0 0
RGB 255 255 255
PANTONE Pantone White
HEX #FFFFFF
Fonts
General use
Roboto Light
Use of Roboto Light forgeneral branding purposes: headlines, body text and across various corporate designs and materials.
Cormorant
Cormorant
The Cormorant font is used for testimonials, numerical data or certain other special highlights. Please do not overuse this font in your documents.
Photographic style
Some examples of style.
Sport
Architecture
Technology
Geometry
Textures
Abstract
Incorrect use of logos
Minimum guidelines for ensuring the legibility, proportions and integrity of the brand across all media.
To ensure the logo is used correctly, it is important to maintain its clearance area, using half the height of the letter ‘I’ as a guide. This clearance area applies to both the full logo and the ‘E’ isotype. No other elements should be placed within this area, so as not to hinder the clear legibility of the logo.
Brand Book
A comprehensive manual and logos ready to use in your materials and communications.
A concise, comprehensive brand guide in PDF format: philosophy, colour, typography, photography and logo usage.
