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    Berenice Sagaón

    Partner

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    • Mexico City

    Berenice Sagaón is a lawyer specialized in privacy, data protection, anti-corruption, and compliance

    Berenice Sagaón advises national and international companies on privacy, data protection, anti-corruption, consumer protection, anti-money laundering, and regulatory compliance matters.

    Her practice includes managing administrative proceedings as well as structuring and reviewing civil, commercial, and consumer agreements. Berenice has also conducted regulatory analyses related to adhesion contracts, product labeling, and advertising.

    She has solid experience in sectors such as IT, financial and fintech, entertainment, and cryptocurrencies. She has been recognized by The Best Lawyers Mexico 2023 in the categories of Information Technology Law and Corporate Governanc

    Related services

    • Privacy and Data Protection
    • Technology, Media and Telecommunications
    • Retail and Consumer

    Related insights

    Articles
    13 July 2026
    The FAN ID case: a 42.8 million pesos lesson in how to manage personal data correctly

    The fine of 42.8 million pesos imposed on the Mexican Football Federation for its handling of personal data via the FAN ID system highlights the consequences of implementing a technological solution without properly addressing key privacy obligations.

    Articles
    29 June 2026
    The World Cup of Brands: How to Ride Football Euphoria Without Facing a Multi-Million Penalty

    The World Cup kicked off on June 11 in Mexico City and, for a little over a month, will be the most-watched event on the planet. Industry estimates point to a cumulative audience of nearly five billion people and more than USD 10 billion in additional global advertising spend. For fans, it is a celebration. For brands, it is the most coveted communications platform in the world.

    Reports
    24 March 2026
    Data Protection Officer "DPO": Chile and Mexico

    The Data Protection Officer (DPO) is key to data protection compliance. Chile and Mexico adopt different approaches, but with similar functions and objectives within organisations.