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    BeYou @ECIJA with Alex Díaz

    We discover how his passion for sport and his experience in large audiovisual productions blend with his recent experience as a father to form a unique and dedicated professional profile.

    Alex Díaz Sánchez joined ECIJA after working on some of the most outstanding audiovisual productions in the country, including the saga "Padre no hay más que uno", where he has been collaborating for more than a decade. His enthusiasm for sport - another of his great passions - drives him to tackle each case with energy and discipline, values that he transmits to the Media team, of which he is a true reference.

    Recent fatherhood has given him a new perspective and the possibility of finding a balance between his personal and professional life. This human approach translates into his daily relationship with colleagues and clients, always maintaining the closeness and commitment that define him.

    Alex is #EcijaTeam in its purest form: an example of self-improvement, companionship and healthy ambition. Thanks to him, every production and every legal challenge finds a plus of passion and excellence.

    • Talent & Culture
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    LATEST FROM #ECIJA

    Articles
    29 July 2026
    Michael Jackson and Pepsi: the contract that changed the commercial exploitation of image rights forever

    The historic agreement between Michael Jackson and Pepsi marked a turning point in the commercial exploitation of image rights, laying the foundations for modern sponsorship contracts. Today, in a world dominated by social media and artificial intelligence, these agreements are more complex and strategic than ever.

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    Articles
    8 July 2026
    Federal Film and Audiovisual Act

    The new Federal Film and Audiovisual Act, published on 22 May 2026, repeals the 1992 legislation in order to comprehensively regulate the production, distribution and screening of content in traditional cinemas and on digital on-demand platforms.

    Read more
    News
    6 July 2026
    ECIJA and Inetum advise the Regional Government of Castile-La Mancha on their corporate framework for generative AI

    The project will establish the foundations for the secure, scalable, and responsible design, development, and deployment of artificial intelligence solutions within the regional government

    Read more
    Articles
    29 June 2026
    The World Cup of Brands: How to Ride Football Euphoria Without Facing a Multi-Million Penalty

    The World Cup kicked off on June 11 in Mexico City and, for a little over a month, will be the most-watched event on the planet. Industry estimates point to a cumulative audience of nearly five billion people and more than USD 10 billion in additional global advertising spend. For fans, it is a celebration. For brands, it is the most coveted communications platform in the world.

    Read more
    Articles
    26 June 2026
    It's not an ad... but it's not organic content either: the new frontier of 'branded content'

    The CNMC has begun to focus on this new landscape. Not to tell brands 'don't produce brand content', but for a much more specific reason: to ensure that consumers know when they are being shown advertising.

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    Recognition
    25 June 2026
    ECIJA consolidates its leadership in Intellectual and Industrial Property at IP STARS 2026

    The firm is ranked at level 1 in Copyright and related rights and at level 2 in trademark prosecution, with 11 professionals recognised in the international ranking.

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    News
    23 June 2026
    PROFILM warns that Spain is losing competitiveness in attracting international film shoots

    The presentation of the PROFILM report highlights the decrease in investment and international projects in Spain, emphasizing the need to strengthen incentives and legal certainty.

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    Articles
    22 June 2026
    Tradition, fashion and industrial property in the era of counterfeiting: the case of the Camariñas lace

    The growing use of Camariñas lace by the fashion industry has reignited the debate on its legal protection as a cultural and economic asset.

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    Articles
    15 June 2026
    Broadcasting of the 2026 World Cup matches

    There are specific rules that must be followed, as failure to do so can result in fines running into tens of millions of pesos and even the closure of the establishment.

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    "My dream is to complete my professional career in every way. ECIJA is my home because it fits my values and my philosophy of life".

    Alex Díaz | Senior Associate